I’m always fascinated by the ways that other organizations, particularly those of the size and prominence of Google, approach the work they do.
Along those lines, here’s a peak into some of the brain trust of Google – a 50-minute presentation, given at Stanford University by Marissa Mayer from Google, on the topic of innovation at Google. I’ve summarized her main 9 points here below.
Google Philosophies
- Ideas come from everywhere.
- Look for ideas in different places, find the experts and meld ideas together
- Share everything you can.
- Come up with as many ideas as you can, and share them
- You’re brilliant. We’re hiring.
- Surround yourself with smart and highly skilled people
- A license to pursue dreams.
- 20%
- Innovation, not instant perfection.
- You don’t have to get it right the first time, iterate and improve
- Data is a-political.
- Data helps make decisions
- Creativity loves constraint.
- When you constrain your thoughts, that’s when you see a lot of innovation happen
- Users, not money.
- Don’t actually worry about the money in the beginning, users bring money
- Don’t kill projects. Morph them.
- In an environment with smart people, usually any project that has made it out the door has some kernel of truth, there’s a good chance there’s something there that’s worth building on
Misc thoughts:
- Personal Success: Look over previous decisions that led to success, look for the patterns
- Do something that you’re not ready to do





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